Banks turn to architectural creativity in the competitive quest to create distinct identityBy Michael Mukwuzi
Though they may differ in design concept and variation of forms and angles, they all have a central motif. As the competition in the banking industry intensifies, the financial institutions are looking towards designers to project their beauty, appeal and individualistic identities. When competition wasn’t so generally cut-throat and emerging new generation banks were merely engaged in outdoing their first generation seniors, banking halls were conceived to just convey strong impressions of solidity. These days, emphasis has shifted to aesthetics and allure of the building to arrest, interest and retain the desire of the customer.
Ojo Sunday Kolawole, a Lagos-based architect, explained that most banks have come up with a particular design which seeks to project a brand identity and unique selling point. The result is that the banks have added architectural design as a major item of competition. Building design is beginning to act as a fashion statement and a special brand projection tool.
For Equitorial Trust Bank, ETB, the new identity comes in the shape of a post-modern architectural masterpiece structured to provide a feeling of beauty and formality to the bystander. With its red logo clearly pasted slightly above the rectangular-shaped windows, the ambience of flowing elegance is sustained with special wall decoration and parapet walls projected above the roofing heights. The windows come in the form of a powder-coated red aluminium frame with reflective attributes. To celebrate the entrance, the roof of the main entrance is sheathed with dampalon which creates the ambience of grace and elegance. To create visual continuity, the structure is fenced with collapsible and transparent iron walling which maintains the mandatory six-metre distance from the building line and at the same time allows for spacious car park outside.
The new design for Intercontinental Bank is not different in character from that of ETB, excepty in colour. The buildings, which are usually a single storey house, are fitted with roof gutter and projected parapet walls. The entrance is made to look imposing and sits squarely at the epi-centre of the façade which is finished with imposing mosaic tiles. The windows come in a unique rectangular shape made of anodised aluminium frame with reflective glass.
Looking at the new Diamond Bank building, the following features will strike the visitor. The façade comes in an imposing cubed shaped structure finished with grey alucobond. The concept allows for a recessed façade and a jumbo inner cotton walling. The bank’s buildings have normal wall fencing far from the building line thus allowing customers to park within the bank premises. In line with its brand name, Access Bank’s buildings mostly have no fence or outer walling facing the entrance. The structures have a simple concept devoid of extensive elaboration and rococo colorations. The left corner of the roof height bears the bank’s trademark dotted with three orange colour indicators placed on blue background. Below and atop the single story edifice is the three window façade placed on granite tills. The aluminium windows are made blue powdered aluminium frames with reflective glass. The casement is surrounded with projected window woods painted in white and flushed in other colours to harmonise the effect. To celebrate the entrance, three orange colour indicators lead the visitor to the banking hall.
Unlike the Access Bank structure which has uniformity of design and concept, structures housing new branches of GTBank lack uniformity of pattern and shape. In some branches, the roof is gabble roofing; in others it could be a mono pitch roof type while the rest come in dome roof shape. The façade is also varied to suit the particular location. It could be a simple straight design or an elaborate cotton walling façade.
However, all new GTBank outlets have similar temperament packaged in grey and orange colour finishing. GTBank outlets are conceived to look less formal and give the visitor the impression of home away from home. Like Access Bank, GTBank buildings have no fence or outer gate in front of the edifice.
In so many ways, the new UBA structure shares much in common with Zenith Bank buildings. They both make use of red and white colours to maximum advantage while using an elaborate range of cotton walling made up of red powder-coated aluminium frame with reflective glass. In terms of fencing, both banks share a certain attribute with slight variations. They all make use of collapsible iron bars which allow for visual continuity because one can see through it. But while Zenith Bank buildings in most cases maintain about 10m space from the building line, UBA makes use of iron bars staked in-between vertical columns. The bars are placed very close to the building line and give the impression of a no-fence situation when viewed from a distance.
The most elaborate of all the designs is FCMB’s. Fashioned after the 5th century B.C. Roman Corinthian order, it makes use of extensive design in construction of temples. As a rule, the façade employs the use of four columns with smaller scrolls and an acanthus-leaf design round the top of the columns. The pillars are backed by an off-white or cream powder-coated aluminium frame.
Unlike the FCMB concept, the Oceanic Bank design is a refined variant of the old Roman Doric Order structure. With two big columns standing at far ends of the structure, the Roman slant is reduced with the erection of two smaller columns at the centre to celebrate the entrance. This is enhanced with glass cotton walling. Like GTBank, BankPHB has no uniformity of structure in its architectural concept. For instance, the roofing could either be half dome or curve linear. But in all these, however, a certain consistency runs through the pattern. The façade of the edifice is usually triangular and has limited cotton walling. The sense of elegance is accomplished with a celebrated entrance which has two yellow pillars and spiral steel members hung on two yellow vertical columns. The orders are made complete with blue alucobond finishing on the roof of the entrance gate.
Though rich in elaboration and ornamentation, the new bank buildings may not be as solid as the façade may suggest. Some architects and building experts contend that some of the shiny materials deployed may not stand the wear and tear of adverse weather condition. However, whatever the verdict, there is little doubt that the banks are undergoing reforms in architectural design.
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